The British design company Why Not Associates, much like Pentagram and Tomato, are diverse in the fields they cover and even create for government purposes. Working in corporate identity, motion graphics, television (commercials), editorials, environmental design and publishing amongst others has enabled them to design for customers including Nike, Virgin Records, Audi, The Turner Prize and The BBC.
They also pride themselves on their work in smaller communities for less notable "names" in the industry and creating installations and other smaller projects and believe that communication is the key to great design and allows for the element of surprise to live on through creativity.
WATCH: BBC Charles Dickens Season promo created by Why Not Associates.
Video shared from Vimeo.
Like the other design collectives mentioned in this blog, I find Why Not's work appealing due to the diversity of their clientele and the work they are able to produce thanks to having a wide range of specialist-based employees working for them.
No comments:
Post a Comment