Founded in 1991 by eight up and coming creative minds (who some went on to form the legendary electronic music group "Underworld"), Tomato have gone from strength to strength and are nowadays considered to be one of the top creative agencies in the United Kingdom, working (which ranges in design, architecture, performance, public speaking etc) with clients such as globally popular sports brands Reebok, Adidas and denim manufacturer Levi's.
Their first project titled "Ipso Facto Yeah Yeah" was released in their founding year, is a sort-of music video which incorporates the production of film, sound as well as design (the film depicts graffiti street art on the London Underground juxtaposed with the hustle and bustle of city life). The video can be viewed below (courtesy of YouTube):
Even as a huge fan of Underworld and the prominent dance/electronic era of the 80's and 90's, I still didn't know that they were associated to heavily with Tomato and am glad of what my research has helped me discover. An interest of mine is performance and video art which is something that Tomato do very well and has garnered interest in me to delve further into the organisation.
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