Pentagram

Based in five major cities around the globe and sporting the largest creative multi-disciplinary design consultancy, Pentagram are leaders in collective deign. From installations to websites to architecture to books, Pentagram cover a wide area in the design field with each member of the team having expertise in their own "area" of design.

The revamped "visual identity" of the Saks Fifth
Avenue department store.

Founded in London in 1972 by a small group of five designers (including the brilliant Alan Fletcher), Pentagram has gone from strength to strength and has built up a reputation of professionalism and great production which has landed them high-profile jobs for clientele including Tesco, Boots, Tiffany & Co. and Nike.

Again touching upon their wide field of expertise and clientele, Pentagram have been employed for some very high-profile design jobs, recently being given the opportunity to re-design the entire visual identity of Saks Fifth Avenue, an upscale American department store chain which houses some of the most luxurious shopping brands in the world.

I find Pentagram very appealing. Their work covers such a diverse range of areas that they are a great source of reference and research for most areas of my course and indeed future career path.

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